Framework Details

Framework Title: Higher Level Apprenticeship in Social Media and Digital Marketing Level 4
ID: FR03051
Level/s: 4
Issuing Authority: Instructus
Issue Date: 28/08/2014

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The purpose of this framework is to allow learners to develop the knowledge and competence skills required for working in social media and digital marketing roles. The framework is available at Level 4 and is relevant for the following jobs:

Digital marketing (ad/campaign) manager
Digital marketing analyst
Ecommerce marketing manager
Search marketing manager/executive
Social media marketing manager
Acquisition manager
CRM manager
Email campaign manager
Digital fundraising campaign manager
Mobile marketing manager
Web designer
Web product manager
Web analyst
Video marketing director
Video marketing editor
Video marketing online channel manager
Digital marketing manager/director

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