Public Relations (PR) concerns the reputation of organisations and individuals in relation to their public perception and the views of their various publics. It is an organised attempt to influence the behaviour and opinions of stakeholders and stakeholder groups, through short-term and long-term engagement activities.
This apprenticeship provides a foundation in PR for new entrants and existing workers in the PR profession. Successful apprentices will be able to progress to further education, should they wish to do so, as well as progress towards membership of a PR professional body.
This apprenticeship is suitable for a variety of PR roles, including PR Assistant, Account Executive/Account Coordinator, Press Officer and Digital Communications Officer job roles.